Hi there! I'm Alexandra but mostly go by Lexi. I'm 27 years old, a big animal lover, an avid pasta eater, and an AMC A Lister. I have an international background and am passionate about film, television, and music, along with social and cultural trends.

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For the last 7 years I have been involved in the digital marketing industry with a focus in the entertainment industry, starting with promoting films for a local art house cinema to vetting projects for the developmental slate with Taylor & Dodge at the Cannes Film Festival.

 

In my current position as a freelancer, I have been gaining experience in different parts of the digital marketing industry. Currently, I am developing and implementing social strategies and campaigns for a high profile client for a Netflix docu-series. Additionally, I am managing social media accounts for a variety of clients at 'Hype', a boutique communications agency that provides brand-strategic PR to creative companies. I also ideate social strategy and campaigns with a variety of high profile talent and influencers with 'Glystn', a startup focused on creating an audience growth and management tool for multi-platform digital creators. Throughout the past three years I have also managed and created content for actress Angela Lewis, star of the FX series 'Snowfall', and helped coordinate Linda Perry's 'Rock-N-Relief' Covid charity concert event at Dodger Stadium, among many other things. 

 

Prior to this, I was employed as the Social Media Manager at the Family Media Agency. I was in charge of all 20+ social media accounts which included creating social strategy and plans, community management, copywriting, working closely with campaign specialists and content creators, keeping up with all the latest trends, working PR events, and reporting on analytics and statistics. Additionally, I helped create brand partnerships in Europe and the U.S. and worked closely building marketing campaigns with top YouTube and Instagram talent around the world.

 

Throughout these experiences, I have successfully managed creative projects from ideation to launch and have a proven track record of driving tangible results across social media channels. I have a clear POV on what makes successful social content and a vision for bringing it to life. My ability to think of how ideas come to life visually is one of my key strengths, which has enabled me to create compelling and meaningful content for my clients.

As you can see, I am used to working in a fast-paced environment and I have very quick adaptability skills and great interpersonal skills. Additionally, I completed my MSc in Communication Science at the top-ranked University of Amsterdam and a B.A. in Communication & Media Studies with a focus in Film Studies at Wake Forest University, where I graduated Magna Cum Laude.